Turn your Jira backlog into a plan everyone can see.

Map the user journey, shape releases, and keep planning in Jira.

Trusted by 3,000+ Jira teams
Story Maps for Jira
Story Map Demo

User Story Map

Search for Product

SMD-1

View Product Page

SMD-2

Add to Shopping Cart

SMD-3

View Shopping Cart

SMD-4

Start Check-Out

SMD-5
Sprint 1 5 10 7

Show search suggestions

SMD-10 3

Improve search results

SMD-31 2

Display pricing

SMD-9 6

Display related products

SMD-6 2

Display total at the bottom of the list!

SMD-7 4

Add payment details form

SMD-12 5
Backlog 3 7 0

Add animation for moving item.

SMD-8 3

Display previously ordered products.

SMD-13 7

Incorrect quantity is displayed

SMD-11
Built on Forge Plan sprints & releases Multiple maps per project Changes stay in Jira

Choose your map

Start focused. Go further when you need to.

Both editions keep planning close to Jira. Choose the feature set that matches the complexity of your team.

For complex planning environments

Advanced Story Maps

Extend the map with portfolio-grade planning tools for custom processes, timeframes, and strategic context.

  • Everything in Story Maps for Jira
  • Custom swimlanes
  • Iteration planning
  • Goal connections
  • PNG export
  • Admin configuration
Explore Advanced Story Maps

Why story mapping

A shared picture changes the conversation.

Hand arranging sticky notes on a planning sheet

Make priorities tangible

Put the user journey next to the backlog so trade-offs are visible, discussable, and easier to make.

Team members working together around a table

Plan as one team

Give product, design, and delivery a shared view of scope across stories, sprints, and releases.

Person reading a wall of sticky notes in an office

Keep Jira as the source of truth

Plan visually while the issues, links, sprints, and releases your team relies on stay in Jira.

See the whole journey. Plan the next valuable slice.

Bring your backlog into a view that helps the team decide what belongs in the next release and what can wait.